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Old 05-13-2012, 09:28 AM   #1
Oric
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Default Emotion Can Shut Down High-Level Mental Processes

Emotion Can Shut Down High-Level Mental Processes Without Our Knowledge, in Our Native Language

http://www.sciencedaily.com/releases...0508173511.htm

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Key to this is the understanding that people have a greater reaction to emotional words and phrases in their first language- which is why people speak to their infants and children in their first language despite living in a country which speaks another language and despite fluency in the second. It has been recognised for some time that anger, swearing or discussing intimate feelings has more power in a speaker's native language. In other words, emotional information lacks the same power in a second language as in a native language.
How true !
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Old 05-13-2012, 01:59 PM   #2
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And is that also why advertisers use emotional images?

Get us to buy their junk!
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Old 05-13-2012, 02:09 PM   #3
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Yes, they stimulate "impulse buying"
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