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Old 11-22-2015, 12:05 AM   #1
Catbird
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Default A new shopping channel

I've blocked all the shopping and infomercial channels on our DirecTV guide. But this one will be an exception. And the infomercials will be fun to watch. I have a feeling that I might have to put a sign on the TV that says "BUDGET!!!!".


GunTV shopping channel to start its shows in January

Quote:
A new home shopping network is set to launch in January with an initial five hours of daily programming, but its controversial niche merchandise has flown under the radar until now.

The goal of GunTV, which also uses the name GTV Live Shopping, is to expand to a 24/7 lineup in its first year but will start at first with a 1 to 5 a.m. schedule that includes more than four hours of shopping opportunities.

The firearms shopping channel was envisioned to appeal to gun companies, who wanted a new venue to advertise their products, and in response to what co-founder Valerie Castle of Rancho Mirage, Calif., called a nationwide "love affair with shooting sports."

...GunTV appears to be modeled after existing shopping channels, like the Home Shopping Network and QVC TV, but will face more stringent restrictions. Unlike the jewelry, commemorative coins or decorative plates sold on other channels, firearms can’t be mailed across state lines or sold to just anyone.

To work within gun laws, GunTV won’t actually sell firearms directly to viewers.

Instead, when a viewer calls GunTV, the network will place an order on behalf of that viewer with Sports South, a Louisiana firearms distributor. Sports South then will ship the weapon to a local gun store, where the viewer can purchase it as a customer would do now.

GunTV also will sell ammunition, firearm accessories and outdoor apparel.

The sales process appears to adhere to the laws that regulate gun sales, said Cutilletta, the lawyer from the Law Center to Prevent Gun Violence. She said she found some relief in the fact that gun stores still would be conducting background checks and record-keeping required by law.

...GunTV already has hired about 30 people and is looking for more, she said. Several open positions now are posted online, including a prop specialist, also known as a “gun wrangler.”

GunTV also expects to partner with a firing range in the area because hosts and guests cannot fire guns in its Thousand Palms studio, Castle said. The studio, formerly known as the Palm Springs Film Factory, was designed with a cooking show or commercials in mind.
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