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Old 02-18-2017, 05:39 PM   #1
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Wink Smirk !

Quote:
The new marketing move by Kelloggs to insult half its customers doesn’t
seem to be working out too well. Last year Kelloggs jumped into politics by
loudly cancelling advertising on Breitbart saying the new media outlet didn’t
fit their values. It was an attempt to punish the big winner in the new media
for reporting politically incorrect news. Breitbart responded with the
DumpKelloggs petition, and 436,000 people pledged never to buy Kelloggs
again.

The company has now reported a $53 million dollar loss in the fourth
quarter. It’s shutting down 39 distribution centres, potentially sacking 1,100
workers. Kelloggs share prices are back to where they were a year ago,
but Kraft-Heinz is up 31%, and Post is up by 37%. Hey, but it could be a
coincidence.
Extract came from here .

How sad .

..
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Old 02-18-2017, 07:36 PM   #2
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No coincidence. People are vocally boycotting companies that take political positions. I have seen calls to avoid Starbucks, Netflix, TJX Companies, Nordstrom Companies, Coke, Pepsi, Kelloggs, Macy's, Amazon, Oreos, NFL, and of course Ben and Jerry's.
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Old 02-18-2017, 07:47 PM   #3
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Even here... at least one of our stores carries Ivanka Trump's line of clothing, jewelry, etc. Customers are talking of boycotting the store because the store won't boycott the brand.
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Old 02-18-2017, 07:55 PM   #4
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Then when the store bends to the cries of leftists and drops the brand, they are boycotted by conservatives. Guess who actually SPENDS money in these stores? Do you really think pink haired gender studies majors are shopping in Nordstroms?
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Old 02-18-2017, 07:59 PM   #5
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Yup - here it's The Bay... upscale conservative shoppers all the way.

I have an interesting solution for the Boycott Babes... if you wish to express your political displeasure by not purchasing something... fill your boots. IMPOSING... YOUR choices on everyone else? Tsk. tsk.
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Old 02-18-2017, 08:04 PM   #6
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Nordstrom is expanding up here too. They now occupy what until a few years ago was the multi-storey Sears anchoring downtown Ottawa's biggest mall.
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Old 02-18-2017, 08:22 PM   #7
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That is probably THE prime location in Ottawa for well heeled shoppers. It will be interesting to see how their sales numbers do.
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Old 02-18-2017, 08:26 PM   #8
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And who suffers most in this?

Well I'd say the 1,000 odd workers who may be laid off.

FWIW ... I've bought a few pairs of Ivanka Trump's shoes, at deep discounts in TJ Maxx. Couple pairs of beautiful sandals and a pair of killer silver and gold leather, pumps. All well made, all are comfortable on the feet and I'd have to say, wearing well.

Would I pay full price for her goods -- Likely not. But I've seen enough of these boycotts to see that after the initial public outcry, not much changes over all. Unless you're one of the people directly affected .... Like the person worker in the plant making the product.
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Old 02-18-2017, 10:43 PM   #9
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Nordstrom's have some of the BEST no iron travel business shirts.

Pack I'm a hanging bag or a suited, get there and ready to go.
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Old 02-19-2017, 02:28 AM   #10
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I don't know if they felt it or not, but one family in Dhaka Bangladesh did not buy Kellog's corn flakes or rice crispies sicne several months
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Old 02-19-2017, 01:30 PM   #11
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Back on this.

Public companies should never get involved in politics. They do a disservice to their shareholders and other who own the capital.

Public companies are not the playthings of the people hired to run them or to help them make political points. If I was on the Board of Directors I would run the C-Suite members who appoved this away. If the Board was in on this as a Stockholder I would vote them off.

There may be situations where a situation may arise where you need to sever a business relationship with a downstream company which is so abhorant or causes your brand damage but there are ways to do that.

In the Kellog/Breitbart case you just decrease the advertising, move to somewhere else, and let it die a natural death.

But of course not, they had to make a big deal about it, put out press releases and all of that thinking that you would curry favor with the group who approves of the actions.

That rarely happens and you always lose market share and profits.

Plus I believe, they really miscalled how much cold cereal the more health conscious liberals would buy. The pro-Trump supporters are the cold cereal crowd.
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Old 03-09-2017, 11:47 AM   #12
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Ivanka Trump clothing sales up 346% month over month.
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